About
Our Movement
It’s time to reframe what it means to age in Singapore today. To challenge perceptions on what ageing looks like, and to age well. With grace, without limits, living full lives.
Silver Clapbacks
In this social series, seniors and host Chiou Huey tackle some of the internet’s most ageist comments – openly and honestly.
Ageist comments? That’s so last season. Check out this series where seniors dish out raw, honest and unfiltered clapbacks.
So let’s break the silver ceiling together, one comment at a time.
Let’s Uncrack That
Tapping into meme culture, we turn the conversation around ageing into one that is fun, inclusive, and accessible to all ages.
Explore Past Campaigns
Boomer is OK
5 seniors 23.69km 1 message
‘OK Boomer’ is the internet’s favourite insult for older persons. It’s a shorthand for ‘outdated’, ‘irrelevant’ and ‘useless’.
However, OK can also mean the opposite. It also means ‘no problem’, ‘all good’ and ‘let’s go’. For our runners, it means showing the world that age is neither a limit, nor a problem, not an obstacle. Follow them on their journey, as they break the age stereotypes that are holding them back.
Our Runners
“Physical activity, in whatever form, is a weapon against ageism.”
“I think your attitude matters. If you keep thinking you’re old and cannot do this or that, then you are really old.”
“Now I’m still exercising with the younger folks. I want to exercise until I cannot do this any longer.”
“If I can do it, anyone can do it. It’s all in the mind. It’s how much you want it. Just train up for it, and I believe you can do it.”
“You can’t run as fast as you could when you were in your teens. So it’s how you struggle with it, fight it, and believe in yourself.”
#BreakTheSilverCeiling TikTok Challenge
In early 2024, we challenged TikTokers to see if they could break some 30s records set by five seniors. Examples of the challenges included doing a certain number of jumping jacks within 30s or counting backwards in 3s.
Click to watch the videos of these amazing seniors!
Meet our senior influencers
“I want to smash the myth that modelling is only for young people”
“You only die once, so you live every single day.”
“If I’m always being positive about challenges, I can overcome it.”
“Keeping fit brings more health benefits to you.”
“If young people can do it, I can do it too!”